Who We Are


ellen winkler

Ellen Winkler is a cultivator of possibility. As the Co-Founder and Partner of INDUSTRY, she is one of the most influential urban planners in America. As a master designer, real estate visionary and placemaking expert, Ellen leverages insight to understand community needs.

With a talent for curating memorable activations and spaces, she is considered one of the founders of experiential design specializing in bringing client vision into reality. Ellen heads up all design on each INDUSTRY property (with four nationwide and counting), offering a personalized approach to every venture that better understands local dynamics. Now she has entered the urban planning world and is leading the design of over 30 acres in downtown Salt Lake City. These blocks will transform the city and update how city dwellers live, work, enjoy and congregate.

Ellen’s cumulative career encompasses a deeply rooted set of skills that allows her to elevate properties, thinking holistically to deliver an end-to-end experience. Her entrepreneurial spirit led to the ownership and management of Drumbeat, an experience-based design firm that transforms spaces for large and small-scale companies alike. Ellen’s design-thinking can be experienced in first-of-their-kind properties in urban metropolises across the country.

As a community leader, her commitment to evolving people and places translates to an extensive resume of volunteering and nonprofit work, garnering her the 2019 Women’s Chamber of Commerce Top 25 Most Powerful Women in Colorado, the 2018 Downtown Denver Champion Award and the 2017 Urban Land Institute Impact Award.

Distinguishing Awards:

Women’s Chamber of Commerce Top 25 Most Powerful Women in Colorado - 2019

Downtown Denver Partnership Champion Award - 2018

ULI Colorado Impact Award Winner, Innovation - 2017

Downtown Denver Partnership Presidents Award 2016

Denver Business Journal Thought Leader 2016

Denver Business Journal Business Woman of the Year 2015

Mayor’s Design Award Winner 2015

CBRE Woman Entrepreneur of the Year, Runner Up 2015

Historical Denver Community Preservation Award -2014

Denver Business Journal Power Book Nominee 2014

Denver Business Journal Top 5 Tech Spaces in Colorado 2013

Yahoo Top 10 small business workspaces 2013

Colorado Business Committee for the Arts Workspace of the Year 2012

Number #1 Resort in Hawaii Conde Nast Readers’ Choice Awards 2011


ally seeley

A Marylander by birth, but an outdoor junkie at heart, Ally came to Denver, CO by way of attending the University of Denver. After graduating with a degree in Electronic Media Arts and Design, she found herself working within the Colorado entrepreneurial community and honing her skills in graphic design, experience based design and brand management.

In August of 2016 she was a participant on the Millennial Trains Project, a non-profit that leads millennials on transcontinental train journeys that allows participants to grow as leaders, and advance projects that benefit, serve, and inspire others. Now a part of the Drumbeat team, Ally collaborates as a design associate. 

britney helmers

Originating from outside Cincinnati, Ohio, Britney brings an eclectic backbone to the Drumbeat team. Graduating from SCAD with a degree in Interior Design, while also being a 4-year varsity athlete, Britney developed a holistic approach to her work. She’s driven by the big picture, while maintaining attention to detail which cohesively brings her forward as an unbeatable force to see a project through to the finish line.

Post graduation Britney found work as a Design Engineer for a small furniture company outside of Chicago but sought to approach new adventures relocating her here to Denver Colorado. She has never been happier. Commercial furniture, architectural walls, signage, wayfinding and experiential design capture only a small scope of her ability to pursue next level projects and challenges. Britney has found her true niche at Drumbeat as the Strategic Design Lead.

When designing interiors isn’t occupying her time, Britney runs a small woodworking shop out of her garage in Wheat Ridge offering a synergy that allows her creativity to continue to bloom and transpire in the workplace.